Music Marketing

Press, Promotion, Distribution, and Retail

VERLAG: Berklee Press Publications

PRODUKTFORMAT: Buch

INSTRUMENT GROUP: Musik-Fachliteratur

Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that thedigital age has brought to music marketing. This multifaceted and integrated

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Spezifikationen
Beschreibung

Spezifikationen

Subtitle	Press, Promotion, Distribution, and Retail
Autor	Mike King
Verlag	Berklee Press Publications
Text language	Englisch
Produktformat	Buch
Instrument Group	Musik-Fachliteratur
Erscheinungsjahr	2009
Genre	Nachschlagewerke
ISBN	9780876390986
UPC	884088244767
Serie	Berklee Press
Seitenzahl	224
No.	HL50449588

Beschreibung

Berklee expert speaks on how to market and distribute your songs and group.

Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that thedigital age has brought to music marketing.

This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy.

Step by step, you will develop an active marketing plan andtimeline tailored to your unique strengths and budget.

You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the currentopportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.